SWOT analysis of Samsung Mobile in China Essay

StrengthsWeaknesses Six Sigmas Quality Control convergence Design of Fashion and Beauty Advanced Technology and Innovative might Peculiar Strategy to Attract Talent Excellent International marker Im matureOperating strategy is conservative, and in that respect is supplier shortage commencement contribution rate to the low-end consumer marketRely heavily on mechanical man System ,there is instability factor.OpportunitiesThreats With advancement of digital technology, there is enormous board for commercial development Huge Potential for Development of Smart- call back market apple has bring forth Samsungs strong competitor at the high-end, touristed ready phone market In the mid(prenominal)-to-low price range market, there is NokiaStrengths1. The rootage of Samsung Mobiles mediums lies in Six Sigma Production, Which is as follows a. Emphasizing on utilizing grassroots and front line workers for caliber control functions b. Emphasizing on strengthening the early stages o f carrefourion management Focus on stages of convergence design, harvestion of samples and adjustment of product c. Paying attention to continuous and static production of goods to ensure fictional character d. Using QCC methods to improve qualitye. Utilizing quality control education for employees2. The second strength is in Samsungs product design that combines Personalized exterior with humanized design. Along with its innovative features, Samsungs shine designs father made Samsung mobile devices a popular choice among the masses. Samsungs tactic of making bigger screens for its smartphone devices, particularly the Galaxy Note series, has been a big part of its success in several(predicate)iating the trademark from its competitors. The big screams have become trendy and appealing.3. Samsungs lead in technology and novelty comprise its third strengtha. Leading the digital fusion transformation Digital Companyb. Subsidizing mobile operating platforms, self-applicati on (AP) processors, and screens4. Samsungs fourth strength lies in its strategy to attract the worlds best talent.a. Attracting magician talents through unique talentsb. Making public service activities required courses for modulec. Implementing c beer training for employeesd. Using four principles to determine salary immenseness of job post, social identity, comparison to original salary, and creation of value5. Samsungs fifth strength lies in its grade image.Samsung is named as top ascent brand by Inter brand and is the 9th most valu competent brand with value nearly $33 billion. It has risen by 40% from 2011 to 2012. Samsung has been open to transform its brand image from a value for money brand to an innovative leader that cares for everybody. Samsung has tried its best to build a tune between its biggest competitors Apple as a self-centered brand versus itself, a brand that cares for everybody. For example, a recent ad for the Samsung Galaxy S3 shows images of married co uples and families with kids, in an attempt to attract a broader audience with slogans like designed for humans, inspired by nature.Weaknesses1. The first weakness lies in Samsungs operating strategy. Samsung does not want to establish business relationships with many suppliers, and this is one of the reasons why Samsungs development is restricted. Even though Samsung defends this by saying that it is better able to protect its intellectual properties this way, in current times environs with fierce competition, companies with to a greater extent suppliers are more competitive. Thus, Samsung needs to be more flexible in the companys operating strategies.2. Another of Samsungs weaknesses also lies in not targeting low-end consumer market. Samsung focus on product fashion, so the price is relatively high. And Working in the WiBro (Wireless Broadband access service) and DMB (Digital multimedia Broadcasting) market, but return on investment cycle is long.3. Samsungs assurance on th e Android operating system (OS) is another weakness. Android phones are extremely customizable and they give you the freedom to experiment to your hearts desire. virtuoso inevitable side effect of this freedom, however, is that sometimes your phone encounters a worry or two. Maybe it wont boot or peradventure it randomly shuts down. Maybe you lost a critical file and forthwith some features wont work.Opportunities1. The first hazard is that with advancement of digital technology, there is enormous room for commercial development. a. In the digital age the age of electronic information there are two study stars mobile phones and the Internet b. With the advent of the digital age, consumers desire high quality of mobile phone products c. Chinese communication consumers develops rapidly2. Samsung also has an opportunity in the smart phone markets development potential. a. The douse of Apple iPhones began the wave of smart-phones b. In the mobile Internet age, every humongous m obile phone manufacturer and promoter has promoted and popularized mid-to-low price range smart-phones. mainland China is leading the arrival of the era of smartphone evaluation.Threats1. The first threat to Samsung is Apple has become Samsungs strong competitor at the high-end, popular mobile phone market Apples cell phone has a high-end and popular image, and shares high similarity with Samsung. Thus, more than the mid and low-end markets, Samsung experiences a greater  collision from Apples competition at the high-end market. Considering mobile phone products of different smart-phone price ranges, Apple attracts greater user interest and has more product competitiveness than Samsung, despite the larger numbers of Samsung mobile phones on the market. This is cogitate to Apples unprecedented brand appeal and affiliated operator support force.2. The second threat to Samsung is In the mid-to-low price range market, there is Nokia a. According to statistics, Nokia had attracted a larger amount of user interest than Samsung at the mid-to-low end mobile phone market, in both the overall and smart-phone market. b. Nokias mobile phone market share relies mostly relies on the mid/low-end mobile products. In the past two years, with Nokias decline on the mobile phone, particularly high-end smart-phone market. c. The mid/low-end market has become the last sector of the market where Nokia has a lead. Nokia naturally will not ignore this.